The Fletcher Group is a Wealth Management Company Design Concept that focuses on bringing the brand’s newly modernized identity into their office space. A refreshed, grid-inspired logo is symbolic of the company’s beginning - the owner recounting the company’s inception at the corner booth in his favorite restaurant. This grid, along with other branded elements to The Fletcher Group, is implemented in unique built elements throughout the interior.

Company colors, custom graphic timelines, new furniture, and new interior finishes coupled with revamped marketing material help bring The Fletcher Group’s brand full circle.

Above: A conference room concept for The Fletcher Group implements a grid motif in a custom dropped ceiling feature. Accents of company branding colors are used in furniture as well as along the ceiling perimeter in a painted accent band.

The brand’s refreshed logo was translated to new business cards and street advertisement mock-ups.

Above: The Fletcher Group’s lobby features a custom reception desk with their logo as a built in feature. A second grid drop ceiling delineates the soft seating area in the lobby. Accent paint colors and custom wall graphics pull the brand through the space.

Above: Small collaboration spaces line the office’s corridor. These rooms provide private meeting areas for guest and clients of The Fletcher Group.

Above: A refresh of the brand’s online presence was designed to better showcase the company’s evolution and increase their client base.